Hey, I'm Alex.

It started with designing YouTube profiles at 10. Then Tumblr, where I spent more time than I should have tweaking themes and poking at code until things worked. I didn’t think of it as design at the time. It was just fun.
Still is, honestly. I work in UI and product design, bringing systematic thinking to the kind of problems that reward it – building out the foundations so everything on top actually holds together and scales. I care about whether something is useful – the polish comes after, and it always should.
Over the years I’ve worked with some interesting companies, spanning automotive, connectivity, property, and others. Alongside that, I’ve spent a good stretch running my own freelance practice, developing brands and building websites for clients across the UK.